This role would be ideal for an experienced Marketing & Communications Professional who has strong experience within a prestigious / luxury brand across communications (internal and external), copywriting, PR, and media relations.

 

Reporting into the Head of Marketing, the focus of the role will be to ensure brand awareness and deliver consistent brand storytelling for multiple product campaigns. This will include copywriting, shaping PR & Communications initiatives, and manage communications across all channels (PR, external and internal). Key duties and areas of responsibility will include;

 

-Reporting into the Head of Marketing, working as part of a team of 15 people, in a stand-alone capacity, with key focus of the role Copywriting / Brand Storytelling (70%) and PR and

Communications (30%)

-Work with the Head of Marketing to develop and deliver strategic plans across all communications and PR activity, including expanding their luxury brand positioning

-Define the brands tone of voice on c 2/3 product launches per week in a consistent manner

-Lead the creation and management of content campaigns across online and offline channels.

-Working closely with Digital Marketing, Studio, and Product management teams, responsible for writing, proofing, and editing a variety of communications for new launches and branded content.

-Responsible for product synopsis, collection forewords, online collection pages, brochures, seasonal stories, and industry pieces.

-Drive collaboration and regular communication plans with c40 regional outlets and head office

-Work closely with the HR department to help shape employee communications.

-Oversee all public relations activity, including defining and deliver the PR strategy, leading and executing initiatives in accordance with brand strategy

-Write inspiring and impactful press releases whilst managing their distribution with a targeted personal approach.

-Build strong relationships with key journalists, writers, bloggers and influencers through entertainment and outlet exposure.

-Manage and complete end-to-end relationship management with select number of key influencers and identify media opportunities to amplify awareness.

-Continuously track and evaluate marketing campaigns performance.

-Research and advise on relevant industry experts, competitors, target audience and users.

-Co-ordination of monthly PR reports and coverage.

For this role it is essential that candidates have proven Communications & PR experience at this level, ideally within a luxury brand sector and hold a relevant marketing qualification.

 

Candidates will need to have excellent communication skill and have proven experience within developing and communicating content and engagement campaigns. Strong writing, editing and research skills are essential, with the ability to adapt this to different products’ whilst keeping a consistent approach.

 

You will be working as part of a well-established and collaborative marketing team, with excellent scope to progress and take on more responsibility. This is a great opportunity to join a growing and market leading luxury business in the heart of Birmingham City Centre. They have fantastic offices and benefits include a company bonus scheme, generous staff discounts and many more.

 

This is an immediate recruit, so please apply now for more information and a consultant from Cameron James will be in touch ASAP.